Branding & Logo Guide

Branding and Logos

The Florida International University name and logo are more than just tools for identification. Our name is a promise – a promise to our community and to our students, past, present and future. The Division of External Relations manages brand integrity for the university and provides guidelines, graphics and templates for consistent application of the brand across campus and in various mediums.

What’s in a brand?

A brand captures and communicates the essence of an institution through visual cohesiveness and a consistent voice, one that is proud of our past and confident in our future. As a university with diverse offerings, strengths and students, we strengthen the entire institution when we use a consistent voice and look.

Our visual brand includes an institutional logo, university seal, division and departmental labels and other branded tools such as letterhead, business cards and email signatures.

Worlds Ahead

Worlds Ahead means going beyond what is expected. Taking the opportunity you are given at FIU and doing something great with it. The words are part of what FIU is today and what it aspires to be. The Worlds Ahead philosophy informs all of our work here at FIU. Learn more about Worlds Ahead.

Branding and Logo Guides

All university communications must include the institutional logo, with the exception of Athletics and spirit organizations, such as the Alumni Association, which have their own logos. The following guidelines should be consulted in creating official print and online materials, as well as proper use of the FIU logo, official colors, department/unit labels, university seal, colors, images and typography.

To download logos for colleges, schools, centers and institutes, visit our Logo Gallery.

Editorial Style Guide

The FIU Editorial Style Guide is a resource for writers and editors preparing written materials for the university, and should be used as a tool to ensure consistency in our communications. The style guide is based primarily on the Associated Press (AP) Stylebook, with some exceptions. Visit the Editorial Style Guide.