5 Years in Review

Impact Report

Some of our Greatest Success

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  Zika

  When Zika hit the headlines both internationally, we helped put together a teach-in, and featured Matt DeGennaro in FIU Magazine, FIU News, as a speaker at TEDxFIU – and him in the Miami Herald and WLRN [...] several times. We also positioned Dr. Aileen Marty as a leading expert who was helping stop the spread of the disease. Our Zika coverage reached an audience of 391,234,860, with an ad value of $3,094,457.98.

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  "Journey to the Top of the World"

  A staff writer and videographer spent eight days in Dutch Harbor, Alaska,­­ following David Kadko, as he led a team of 50 scientists from across the United States on a groundbreaking international mission to map the [...] geochemistry of the Arctic Ocean. Geotraces International posted our Historic Arctic Expedition video to their website and featured it at the World Ocean Conference in 2016. We also created this website to chronicle the event.

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  Shakespeare’s First Folio

  William Shakespeare’s First Folio was displayed at the Frost Art Museum, the only site in Florida to host a complete edition of the First Folio. We helped organize and execute a robust series of events and worked with [...] local and national media to promote, wrote half a dozen stories and shared the 500-square-foot exhibit on social media, using photos and videos.

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  Dog and Drones

  Provost and Executive Vice President Kenneth G. Furton – who is also a professor in the College of Arts, Sciences & Education – and Biological Sciences Professor DeEtta Mills developed a detection program, which [...] coupled drone surveillance with canine scent detection. We put together a communications campaign. Their research was picked up by the Miami Herald, Fox News, Slate Magazine, and The New York Post, to name a few. We reached an audience of 442,827,963 and generated an ad value of $3,555,353.98.

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  Ebola and Dr. Aileen Marty

  Dr. Aileen Marty headed to Africa during the worst Ebola outbreak ever. She was featured twice at TEDxFIU, appeared in countless FIU Magazine and FIU News stories and received international news coverage for [...] her work. She even did a Reddit AMA (Ask Me Anything). We reached an estimated audience of 293,617,792 and generated an ad value of $3,427,927.73.

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  FIU Expand Campaign

  On Nov. 4, 2014, voters approved a referendum which provided that we may expand onto 64 acres in Tamiami Park that are currently occupied by the Miami-Dade County Fair and Exposition. The “FIU Impact Campaign” [...] leveraged our strengths and points of pride for the citizens of the county on social an in paid media. We appeared on Spanish and English radio shows, on billboards, in the Miami Herald, and on all the local television stations with 30-sec spots.

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  Aquarius Reef Base

  In 2013, FIU was awarded a grant to continue stewardship of the Aquarius Reef Base, the world’s only underwater research center. Aquarius was featured on the front page of the Miami Herald and as a syndicated story [...] on the Associated Press. The most impactful piece of media was a segment on NBC’s Today Show which lasted 5 minutes and 12 seconds with more than 4,000,000 viewers and generated an ad value of $6,404,180. Our return on investment per $1 was more than $171.

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  Wall of Wind

  In 2012, FIU unveiled the Wall of Wind and our team devised a media campaign that was planned for and executed on the 20th anniversary of Hurricane Andrew. It included a ribbon-cutting, a widely shared video, stories [...] in FIU Magazine and on FIU News. The effort resulted in extensive external media coverage; ultimately, an audience of 113,602,350 was reached, and $13,853,525.38 in ad revenue was generated. In the years since, we’ve continued to publicize, on the national stage, the significant work of our wind engineers.

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  TED x FIU

  In 2011, our team brainstormed ways to elevate FIU on the national stage. We settled on the ideal showcase: a TEDxFIU event featuring alumni, faculty and students contributing to the global community of ideas. [...] Over 5 years and 5 events TEDxFIU accumulated 1.8 million video views. We are now on to the next big idea to raise even more exposure for our FIU.

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  eMerge Americas

  eMErge brings together entrepreneurs, researchers, investors and everyone else with an interest in tech innovation. And it serves as the perfect showcase for promising university projects. We focused on [...] making sure FIU was the talk of the conference. Our displays have been befitting of the awe-inspiring work of FIU researchers and over the last 3 years FIU has benefited from 10 placed research stories and 150,000 video views related to the exposure at the conference.

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  Food Network & Cooking Channel South Beach Wine & Food Festival

  In 2017, we helped increase ticket sales by 60% versus the previous year. SOBEWFF®—a star-studded, five-day destination event showcasing the talents of the world’s most renowned wine and spirits producers, chefs and culinary personalities—has raised more than $28 million for the Chaplin School of Hospitality & Tourism Management. Through multimedia and articles, we’ve helped market the Festival—telling the stories of student opportunities (more than 1,200 volunteer every year), alumni successes and the winners of the Red Robin Golden Robin contest who receive a $10,000 scholarship.