FIU Division of External Relations

5 Years in Review

Impact Report

Work is love made visible.

— Kahlil Gibran

Love drives everything we do at FIU. From empowering a first generation college student to conducting innovative research to building a talented workforce, our students, faculty and staff do important work. It’s our mission to let the world know. Our External Relations team is a full-service media relations, marketing and communications agency.

In the last 5 years, we’ve increased public awareness of FIU through effective media, branding, marketing and communication strategies. We’ve enhanced the university’s image; presented a consistent, unified message; and done so with style and the highest integrity.

Look what we’ve accomplished together in the last 5 Years

The FIU story shared globally

With our team of in-house professional journalists, editors, designers, event professionals, videographers and photographers, we gave depth, perspective and institutional knowledge to FIU’s stories.

5 million
pageviews on FIU News

2.4 million
copies of FIU Magazine delivered to alumni and supporters

visits to the university homepage,

likes, comments and shares on social media

in ad value for our top five stories

(The average story brought $6 million in ad revenue – External Relations’ entire operating budget)

7 million
video views on Facebook and Youtube

designed communication pieces

website projects

special events including: groundbreakings, ribbon cutting, dedications, commencements, parades and more

raised by the President’s Council and through the division for First Generation and Fostering Panther

Full Service Agency

Unlike many public relations teams, ours is part of a full-service media relations, marketing and communications agency. That ensures press releases aren’t lone voices, events aren’t finite and our communication to the university community is exhaustive and never boring.

We start with a strategic plan to find the right spots and mediums for a story or event, building a campaign that fits with the rest of the marketing message. We’ve even revamped websites in preparation for all those extra hits we anticipated, and created a microsite to tell an immersive story of our professor’s journey to the Arctic.

Looking Ahead:

To support the FIUBeyondPossible2020 strategic plan and our preeminent programs, our entire team is dedicated to supporting and moving the needle on metrics and the promotion of our preeminent programs – from media to marketing to multimedia stories. Examples of this inlcude the launch of the Finish in 4 Campaign, FIU News series on students success, internships and jobs.

Some of our Greatest Success

  • Zika

    When Zika hit the headlines both internationally, we helped put together a teach-in, and featured Matt DeGennaro in FIU Magazine, FIU News, as a speaker at TEDxFIU – and him in the Miami Herald and WLRN [...] several times. We also positioned Dr. Aileen Marty as a leading expert who was helping stop the spread of the disease. Our Zika coverage reached an audience of 391,234,860, with an ad value of $3,094,457.98.

  • "Journey to the Top of the World"

    A staff writer and videographer spent eight days in Dutch Harbor, Alaska,­­ following David Kadko, as he led a team of 50 scientists from across the United States on a groundbreaking international mission to map the [...] geochemistry of the Arctic Ocean. Geotraces International posted our Historic Arctic Expedition video to their website and featured it at the World Ocean Conference in 2016. We also created this website to chronicle the event.

  • Shakespeare’s First Folio

    William Shakespeare’s First Folio was displayed at the Frost Art Museum, the only site in Florida to host a complete edition of the First Folio. We helped organize and execute a robust series of events and worked with [...] local and national media to promote, wrote half a dozen stories and shared the 500-square-foot exhibit on social media, using photos and videos.

  • Dog and Drones

    Provost and Executive Vice President Kenneth G. Furton – who is also a professor in the College of Arts, Sciences & Education – and Biological Sciences Professor DeEtta Mills developed a detection program, which [...] coupled drone surveillance with canine scent detection. We put together a communications campaign. Their research was picked up by the Miami Herald, Fox News, Slate Magazine, and The New York Post, to name a few. We reached an audience of 442,827,963 and generated an ad value of $3,555,353.98.

  • Ebola and Dr. Aileen Marty

    Dr. Aileen Marty headed to Africa during the worst Ebola outbreak ever. She was featured twice at TEDxFIU, appeared in countless FIU Magazine and FIU News stories and received international news coverage for [...] her work. She even did a Reddit AMA (Ask Me Anything). We reached an estimated audience of 293,617,792 and generated an ad value of $3,427,927.73.

  • FIU Expand Campaign

    On Nov. 4, 2014, voters approved a referendum which provided that we may expand onto 64 acres in Tamiami Park that are currently occupied by the Miami-Dade County Fair and Exposition. The “FIU Impact Campaign” [...] leveraged our strengths and points of pride for the citizens of the county on social an in paid media. We appeared on Spanish and English radio shows, on billboards, in the Miami Herald, and on all the local television stations with 30-sec spots.

  • Aquarius Reef Base

    In 2013, FIU was awarded a grant to continue stewardship of the Aquarius Reef Base, the world’s only underwater research center. Aquarius was featured on the front page of the Miami Herald and as a syndicated story [...] on the Associated Press. The most impactful piece of media was a segment on NBC’s Today Show which lasted 5 minutes and 12 seconds with more than 4,000,000 viewers and generated an ad value of $6,404,180. Our return on investment per $1 was more than $171.

  • Wall of Wind

    In 2012, FIU unveiled the Wall of Wind and our team devised a media campaign that was planned for and executed on the 20th anniversary of Hurricane Andrew. It included a ribbon-cutting, a widely shared video, stories [...] in FIU Magazine and on FIU News. The effort resulted in extensive external media coverage; ultimately, an audience of 113,602,350 was reached, and $13,853,525.38 in ad revenue was generated. In the years since, we’ve continued to publicize, on the national stage, the significant work of our wind engineers.

  • TED x FIU

    In 2011, our team brainstormed ways to elevate FIU on the national stage. We settled on the ideal showcase: a TEDxFIU event featuring alumni, faculty and students contributing to the global community of ideas. [...] Over 5 years and 5 events TEDxFIU accumulated 1.8 million video views. We are now on to the next big idea to raise even more exposure for our FIU.

  • eMerge Americas

    eMErge brings together entrepreneurs, researchers, investors and everyone else with an interest in tech innovation. And it serves as the perfect showcase for promising university projects. We focused on [...] making sure FIU was the talk of the conference. Our displays have been befitting of the awe-inspiring work of FIU researchers and over the last 3 years FIU has benefited from 10 placed research stories and 150,000 video views related to the exposure at the conference.

  • Food Network & Cooking Channel South Beach Wine & Food Festival

    In 2017, we helped increase ticket sales by 60% versus the previous year. SOBEWFF®—a star-studded, five-day destination event showcasing the talents of the world’s most renowned wine and spirits producers, chefs and culinary personalities—has raised more than $28 million for the Chaplin School of Hospitality & Tourism Management. Through multimedia and articles, we’ve helped market the Festival—telling the stories of student opportunities (more than 1,200 volunteer every year), alumni successes and the winners of the Red Robin Golden Robin contest who receive a $10,000 scholarship.

Marquee Moments

FIU has become the place to come and be heard. In the last five years, more than 20 international dignitaries and thought leaders have visited campus. Behind the scenes, our team has worked feverishly to present FIU to an international audience.

U.S. Department of State

U.S. Department of State hosted the “Conference on Prosperity and Security in Central America” at Modesto A. Maidique Campus. The conference was led by Secretary of Homeland Security John F. Kelly and Secretary of State Rex Tillerson, in partnership with the Government of Mexico. Vice President Mike Pence was in attendance.

Betsy De Vos

U.S. Secretary of Education Betsy DeVos visited FIU April 6 to meet with administrators, faculty and students and learn more about the university’s initiatives to help students succeed in the classroom.

Marco Rubio

An hour-long town hall with Senator Marco Rubio was hosted by MSNBC and moderated by Meet The Press’ Chuck Todd March 9. The event aired on MSNBC later that night at 8 p.m.

Marco Rubio fields questions from FIU community at MSNBC town hall

President Barack Obama

In 2015, President Obama held a town hall meeting on immigration at Modesto A. Maidique Campus. The event was organized by Telemundo and MSNBC and hosted by anchor Jose Diaz-Balart. It aired that night on Telemundo, Channel 51 and at 8 p.m. on MSNBC.

President Obama addresses FIU community during nationally televised town hall on immigration

Hillary Rodham Clinton

In a visit to FIU that gained the university national attention, former Secretary of State Hillary Rodham Clinton rallied for an end to the embargo on Cuba. Clinton chose FIU to deliver the major policy speech on Cuba as part of her 2016 presidential campaign.

In FIU speech, Clinton calls for end to Cuba embargo

Newt Gingrich

A week before the 2012 Florida primary, FIU students had the opportunity to sit in on a foreign policy speech by Republican presidential candidate Newt Gingrich. While on the campaign trail, the former speaker of the House made a stop at FIU’s Wertheim Performing Arts Center Jan. 25 to talk Latin America.

Gingrich delivers foreign policy speech at FIU

Madeleine K. Albright

In honor of Czech Republic President Vaclav Havel’s visit to FIU 10 years earlier, former U.S. Secretary of State Madeleine K. Albright addressed FIU students, faculty, staff and members of the community in 2012 as part of the Ruth K. and Shepard Broad Distinguished Lecture Series from the School of International and Public Affairs.

Martha Stewart

Martha Stewart, making her first visit to FIU, served as guest speaker for the inaugural dinner of the Wine Spectator Restaurant Management Lab and Mel Dick Wine Tower at the Chaplin School of Hospitality and Tourism Management. It didn’t take long for the lifestyle guru and businesswoman to become enamored with the campus and its facilities. “What a campus! I want to go here, it’s fantastic,” said Stewart.

Martha Stewart visits FIU for restaurant management lab inaugural dinner, SOBEWFF

Bill Clinton

Former U.S. President Bill Clinton shined a national spotlight on FIU in 2012, with a spirited talk at the FIU Arena that drew national media attention and hundreds of cheering students. His visit was featured in The Washington Post, Los Angeles Times and Wall Street Journal.

Bill Clinton rallies FIU students during campus visit

Signature Events

Our events brought FIU and the community closer together. These are the moments that we got to open our doors and let people see how we’ve turned the impossible into the inevitable.


Freshman Convocation & Welcome Week

Torch Gala

Geopolitical Summit

College of Business Hall of Fame


We’ve won awards along the way


CASE, District III awards including Grand Prize for "Writing for the Web", 3 Awards of Excellence and 2 Special Merit Awards


CASE, National Circle of Excellence Award for Public Relations & Community Projects


Presidential Excellence Award, Human Resources Service and Recognition Awards – TEDxFIU Team


Telly Awards for the FIU Commercial


Florida Print Awards of Excellence including Best in Show and Best of Category


The Premier Print Awards Best of Category

We have also assisted our colleagues and other teams win 68 additional awards, including Greater Chamber of Commerce Awards, Forbes, Chronicle of Higher Education, HYPE and Beacon Council.

Who We Are

Division of External Relations

“We are an award winning, full service public relations and marketing agency. And we’re FIU, too.”

how we branch out

Office of
Media Relations

External media, university messaging

Office of
Marketing and New Media

Branding, logos, social media and multimedia production

Office of
News & Communications

FIU News, FIU Magazine, editorial content

Protocol & Special Events

FIU’s premiere events

Design Service

Publications, billboards, html, event branding

Digital Communications

Websites, digital organization, creative strategies for the web

Account Management for
College of Engineering and Computing; Steven J. Green School of International and Public Affairs; Student Affairs; Herbert Wertheim College of Medicine; Robert Stempel College of Public Health and Social Work; and College of Arts, Sciences & Education

Public and media relations, branding