Full Service Agency
Unlike many public relations teams, ours is part of a full-service media relations, marketing and communications agency. That ensures press releases aren’t lone voices, events aren’t finite and our communication to the university community is exhaustive and never boring.
We start with a strategic plan to find the right spots and mediums for a story or event, building a campaign that fits with the rest of the marketing message. We’ve even revamped websites in preparation for all those extra hits we anticipated, and created a microsite to tell an immersive story of our professor’s journey to the Arctic.
To support the FIUBeyondPossible2020 strategic plan and our preeminent programs, our entire team is dedicated to supporting and moving the needle on metrics and the promotion of our preeminent programs – from media to marketing to multimedia stories. Examples of this inlcude the launch of the Finish in 4 Campaign, FIU News series on students success, internships and jobs.